UPDATE 3/1/14 @ 5:30PM PST: my transfer from Virgin Atlantic to Hilton HHonors took 22 days to complete (see photo below).

Virgin Atlantic Transfers to Hilton HHonors Ratio Changing from 1:2 to 2:3, use AMEX Membership Reward Points to Liquidate Balance

(Hat Tip to Mommy Points for breaking the story)

Good morning from Rome! That title is a mouthful, I know, but here is the breaking news of the morning:

• Please note from 6 February 2014 the exchange miles to points rate is changing. Flying Club members will be able to exchange miles at the following rate: 2 Flying Club miles for 3 Hilton HHonors points.
• You can currently exchange miles at a rate of (up until 5 February 2014): 1 Flying Club mile for 2 HHonors point.
• Minimum Level: 10,000 miles and then in increments of 5,000. Just call the Flying Club Helpline (1-800-365-9500) with your HHonors account number.

Now that the cat (news) is out of the bag, it pays to be proactive. I have a small balance of Virgin Atlantic miles (only 11,260).  I want to get my balance up to 15,000 so I can transfer them out to my Hilton HHonors account.

Here is my Virgin Atlantic account.  Copy your account number and head over to your American Express Membership Rewards Account.  I’m skipping a lot of steps below, but you can see the entire step-by-step guide here.  The guide shows you how to transfer to British Airways, but the process is exactly the same.   Continue reading →