Updated at 8:40am PT on 10/6/21: The new Peet’s Coffee Peetnik Rewards program is now live.  You get 125 points when you join, 1 point per dollar spent, and 25 points on your birthday.  Continue reading to find out all the other changes to the Peetnik Rewards program.

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Updated at 8:40am PT on 10/5/21: The conversion rate will be 1 check-in = 8 points.  I just received an email from Peet’s Coffee that said, “Tomorrow morning, the 5 point(s) you have right now will be converted to 40 point(s), in line with the new program.”

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Good afternoon everyone.  I just received this email from Peet’s Coffee regarding changes to their Peetnik Rewards program that is effective on October 6.  I will go into more detail about the changes, but the email highlights 3 main points:

• You will receive 1 (one) Peetnik Rewards point (a “Point”) for every $1 (one) U.S. Dollar you spend at Participating Peet’s locations.
• You may redeem Points for Rewards based on the different redemption tiers.
• If you do not either (a) check-in by scanning the QR code in the App and making a purchase at a participating Peet’s store or (b) complete a purchase with Peet’s “Mobile Order Ahead” option, in each case for a period of 180 days, then all unredeemed Points available on your Account will expire and be removed from your Account.

Keep reading to find out all the new details of the Peetnik Rewards program.

As a reminder, the current Peetnik Rewards program is pretty simple.  Here are the 3 main pieces:

• 1 free beverage after you become a Peetnik Rewards member and check-in
• Earn 1 point for every check-in (aka order) and redeem 15 points for a free beverage
• 1 free beverage on your birthday

To see the new Peetnik Rewards terms and conditions, click here and then click the new program terms and conditions.

Earning Points with the new Peetnik Rewards program

You will receive 1 Peetnik Rewards point for every $1 USD spent at participating Peet’s Coffee locations.  You may earn more than 1x if there is a promotion, multiplier, or bonus running.  You will not earn points when you redeem rewards, load gift cards, make online purchases at Peets.com, taxes, tips, etc.  You will receive your points within 24 hours of your qualifying purchase.

Redeeming Points with the new Peetnik Rewards program

As mentioned in the email, there are different tiers of rewards, ranging from 25 points to 400 points.  Based on the 50 points = $1 off your order, points are worth 2 cents.  Therefore, you are earning 2 cents per dollar spent at Peet’s Coffee (2% rebate).  Based on that value, drink customizations may / may not be worth 50 cents.  The 50 point items all cost more than $1, so I think redeeming for any of those items is a better deal than the $1 discount.

The 120 point tier (worth $2.40) has a couple of good options, including the $3 off discount.  I think some of these items cost more than $3, so I would choose the item instead of the $3 discount.  The 200 point tier (worth $4) has a $5 discount.  I’m not sure how much the Peet’s pods / capsules are worth, so maybe that is a better deal than a $5 discount.  Lastly, the 400 points tier (worth $8) will get you a half pound or full pound of Peet’s Coffee beans.  I have never bought coffee beans from Peet’s Coffee, so I am not sure if those bags cost more than $8.

Redeeming Rewards with the new Peetnik Rewards program

To use your points, you need to convert the points into a rewards via the Peet’s mobile app.  You can only use 1 reward per transaction (aka order), so if you want to use more than 1 reward, you will need to make multiple transactions / orders.  The system will automatically apply your reward to the most expensive item in your transaction / order (that is a nice feature).

Bonus Rewards & Points in the new Peetnik Rewards program

Instead of getting a free beverage when you become a Peetnik Rewards member, you will get 125 points which is enough for a redemption in the 25, 50, or 120 point tiers.  Instead of getting a free beverage on your birthday, you will only get 25 points (major bummer here), enough for a free drink customization.  I’m not sure if anniversary bonuses are new, but they sound pretty good.  You get a free baked good or beverage on your Peetnik Rewards anniversary.  You will have 7 days to redeem your anniversary bonus.

Expiration Policy for the new Peetnik Rewards program

You need to check-in via the app or complete a Mobile Order Ahead order every 180 days (6 months) or your points and bonuses will be removed from your account.  If you convert points to rewards, those rewards expire 1 day later, so make sure not to convert your points to rewards until you are ready to place your order.

Final Thoughts on the new Peetnik Rewards program

The old / current Peetnik Rewards program is simple (make 15 orders and get a free beverage), but not very rewarding.  When I commuted to work, I would visit Peet’s Coffee a lot more, but since I started working from home, I haven’t visited Peet’s Coffee as often.  When I do go to Peet’s Coffee, I usually go with my wife and we get breakfast, so we usually spend $16 per order.  That will be 16 points in the new Peetnik Rewards program vs. 1 check-in for the old / current program.  7.5 visits x 16 points = 120 points, enough for a free drink.  In the old / current program, I would only have 7-8 check-ins, so I would be halfway to a free beverage.  Long story short, if you usually spend more at Peet’s Coffee, you will be better off with the new program, but if you only bought 1 cheap item per visit, you will be worse off.

How do you feel about the new Peetnik Rewards program?  Share your thoughts below.  If you have any questions about the new Peetnik Rewards program, please leave a comment below.  Have a great day everyone.