Just the other day, I received this email from Alaska Airlines and something caught my attention. It was the usual Check In For Your Flight email, but up at the top, even before my flight and confirmation information, was this notice about their updated no-show refund policy. They’ve made changes based on when you bought or last changed your ticket.

Here’s what you need to know!

If you’re going to miss your flight, let us know.

Learn about our updated no-show policy.

We’re dedicated to flying on time, minimizing any impacts of overbooking, and helping get seats for guests who need to travel at the last minute. To improve our ability to do these, we’re updating our no-show policy.

Here’s how our no-show policy will work for tickets purchased or changed on or after October 2, 2017.

If you think you’ll miss your flight, let us know before your flight departs in order to receive the value of your ticket as credit to use on a future flight in your My Wallet (subject to change fees).

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How do you cancel your ticket? Choose from one of three options:

• Change or cancel your reservation here at alaskaair.com
• Call our reservations team 1-800-252-7522. (Dial 711 for relay services)
• Notify an agent at one of our airport ticket counters.

If you don’t cancel your ticket before your flight departs, we’ll apply our updated no-show policy to your reservation.

This means:

• Like we do today, we’ll cancel your flight reservation and all continuing and return flights.
• The money and/or Mileage Plan™ miles spent on non-refundable fares will not be available as credit towards a future flight.
• While we adjust to the updated policy, we are happy to allow an exception through the end of 2017 in case you forget to tell us in advance.
• We’ll continue to waive change and cancellation fees for MVP® Gold and MVP® Gold 75K members. However, changes and cancellations must be made before your flight’s departure time to be eligible for credit toward a future flight (unless you purchased a refundable fare).

Here’s how our no-show policy will work for tickets purchased or changed through October 1, 2017.

• Like we do today, we’ll cancel your flight reservation and all continuing and return flights.
• To reinstate your credit for a future flight, please call our reservations team 1-800-252-7522. (Dial 711 for relay services).

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It’s interesting that they are easing into this and making exceptions through the end of 2017. Even their wording seems on the gentle side :) Be aware of this updated policy and don’t miss your flights! I’m curious since I’ve never missed an Alaska Airlines flight. Have you missed a flight on a non-refundable Alaska Airlines fare and had Alaska Airlines put the value of that ticket in your wallet? As they say, those were the good old days!