A while ago Amazon announced an increase to their Amazon Prime fees. And even though there are ways to keep the fees at the $99 yearly for a bit longer, it still seemed to me I should take a closer look at whether or not I was getting value from having Amazon Prime even at the $99 rate.
I always say, “Let math be your friend” and in fact, I enjoy math. And I enjoy using spreadsheets, too. I’m not exactly Don in The Rosie Project, but I can come awfully close to his obsession with tracking things.
So let’s take a look at what I actually DO use Amazon Prime for, because I think a lot of people see all the potential uses of Amazon Prime but don’t really use them.
Let’s start with movies. Since I do keep a list of all the movies I see each year, noting the source and cost, this was a easy math problem. In a years time I watched one series from Amazon Prime (which I had seen before) and watched eight movies. I also use iTunes and go to movie theaters, though most often I get movies from my library! I also see a lot of movies on airplanes:) At this rate of movie viewing from Amazon Prime, that’s $12.38 a movie. I’ll admit to being shocked when I saw this number.
The other key benefit from Amazon Prime is the free and fast shipping. I’m probably not considered a heavy Amazon shopper if I judge myself by what others purchase on Amazon. Some of my purchases were not in the Amazon millions of items group that qualified for Prime shipping. When this happens and the price point works, which it often does, I’ll use local merchants for my shopping. Do I really need my purchases in two days? It’s nice, but not really necessary probably 90% of the time, in my case.
It’s been an eye opener to take a closer look and I’m not sure what I’ll do. Watching more movies or series might bring the price down to $6 a movie, but I don’t really see myself doing this. Am I missing something that I should be taking into the equation and conclusions I’m drawing about whether or not to keep Amazon Prime going forward? Do YOU run the numbers and know for sure Prime is worth it for you? Please let me know in the comments below. Thanks, everyone!