Hilton Honors program updates went live last week. They say, as you can see from this email, that the new program elements and perks are based on feedback and will give Hilton travelers more of what they want. Maybe, maybe not. I don’t have any Hilton stays booked right now and Hilton is only my third most used hotel chain, but I am a Hilton Gold Elite Member, and I do have a stash of Hilton Honors points which I intend to keep from expiring, so I figured I should take a look at these changes.
Changes like these usually reward the more loyal customers who stay more often and spend more money. If you’re an infrequent customer and spend less with Hilton, you’ll receive even less in the way of benefits. I fall into the second category. Hilton’s confusing award chart as well as its point award devaluations have kept me away from the program these past few years. Hilton Diamond Elite Members likely see some of these changes as positive, though I get the sense more and more travelers are looking closely at Marriott/SPG since the merger.
