Good morning everyone. As part of my “Keep, Cancel or Convert?” series, I like to evaluate and reevaluate credit cards to make sure they still deserve a spot in my wallet (or credit card drawer). In today’s post, I will share my thoughts regarding my American Express Hilton Aspire Credit Card. I was reviewing my recent credit card statement and spotted a reference to the annual fee (it was very subtle and is probably overlooked by most people). I decided to check out page 4…
Page 4 had more details about the $450 annual fee.
At this point, it is important to decide if a credit card is worth keeping. Even if you don’t have an answer right away, you have a month to mull it over and think about the pros and cons of the credit card. To refresh my memory, I went to the benefits section and reviewed the top benefits of the American Express Hilton Aspire Credit Card. Here are the first 3 benefits:
- Hilton Honors Bonus Points – it’s nice to earn bonus Hilton Points, but I don’t put much value on the ability to earn bonus Hilton Points since I only put a few Hilton purchases on the credit card.
- Complimentary Diamond Status – this is a nice benefit that gets me room upgrades, early check in, late check out, free wifi, free breakfast, and free lounge access.
- Annual Weekend Night Rewards – I used my free weekend night certificate for a $150-$200 night in San Diego.
Here are the next 3 benefits:
- Earn a Weekend Night Reward – this was easy when I had the Citi Hilton Reserve Credit Card, since I only needed to spend $10,000 to earn a free weekend night certificate, but spending $60,000 to earn a free weekend night certificate is just too much spending for me.
- $250 Hilton Resort Credit – I was able to stack $250 Resort Credit with a DoubleTree AMEX Offer ($45 Off $225). That was a good combo!
- $100 Property Credit – I did not use this benefit because you need a 2 night paid stay at a Waldorf Astoria property – that sounds too pricey for me!
Here are the next 3 benefits (the rest of the benefits are boring and not worth anything to me):
- $250 Airline Fee Credit – I bought $250 in Southwest Airlines eGCs and got reimbursed by AMEX.
- Priority Pass Select – I have Priority Pass membership with several credit card, so another membership does not give any value.
- AMEX Concierge – I used the concierge service once, but I think this is free on all AMEX cards.
Let’s add up the value of the 4 credit card benefits that I used this year:
- Complimentary Diamond Status – I would easily pay $100 for Hilton Diamond Elite Status
- Annual Weekend Night Rewards – I value my free weekend night certificate at $150
- $250 Hilton Resort Credit – I value the $250 Hilton resort credit at 80% of face value ($200)
- $250 Airline Fee Credit – I value the $250 airline gift cards at 80% of face value ($200)
As you can see, I get about $650 in value from paying the $450 annual fee on my American Express Hilton Aspire Credit Card. The benefits you use and the value you get out of those benefits will determine how much value you get out of your American Express Hilton Aspire Credit Card.
This credit card is definitely a keeper for me, but I decided to call American Express and ask if there were any decent retention offers available on my account. After getting transferred to the retention department, and after the rep read me all the card benefits, she finally gave me a retention offer: Earn 10,000 bonus Hilton Honors points after spending $2,000 in 3 months. 10,000 Hilton Honors points is worth about $50 to me. It was not a huge retention offer, but since I planned on keeping the credit card anyway, I gladly accepted the offer. Shortly after the call, I receive an email from American Express thanking me for my continued membership. No, thank you American Express!
If you have this credit card, do you plan on keeping this credit card, or are you more likely to downgrade to another Hilton credit card or just cancel this credit card? Let me know what you would do in the comments section. If you have any questions about the American Express Hilton Aspire Credit Card, please leave a comment below. Have a great day everyone!